Online beer shopping
BeerBox is an online beer marketplace with a clean, intuitive design. Discover unique and popular beers, and enjoy effortless doorstep delivery.
2025 Feb
E-commerce
Challenge
Clients struggle to find unique beers locally and face difficulties with bulk orders.
Results
The final design is a clean, friendly, and easy-to-use e-commerce experience. It simplifies product discovery, supports quick bulk ordering, and builds trust through clear information and a smooth checkout flow. The layout and visuals create a relaxed, modern vibe—making beer shopping feel effortless and enjoyable.
Process
Define the Challenge: Users struggled to find rare beers, trust online freshness, and manage bulk orders easily.
Research & Insights:
Conducted user interviews and competitor analysis
Identified 3 main user groups: Convenience Shoppers, Rare Beer Enthusiasts, Event Planners
Prioritized features like freshness verification, bulk order ease, and tracked delivery
Ideation & Structure:
Hypothesis-driven approach
Created sitemap and user flows
Prioritized core features over extras to keep UX lean and clear
Wireframing & Prototyping:
Sketched low/mid-fidelity wireframes
Built and tested interactive prototypes
Incorporated feedback from mentors and senior designers
Hi-Fidelity UI Design:
Applied a calm, confident visual style using a neutral palette with bold accents
Used Manrope font for clarity and consistency
Focused on simplicity, trust, and ease of use
Usability Testing & Iteration:
Refined field labels, delivery options, and background design
Prioritized clarity and engagement across screens
Conclusion
BeerBox is more than just a beer shop—it’s a thoughtfully designed platform that simplifies the online shopping experience. By focusing on clarity, trust, and ease of use, the design meets the needs of modern consumers who value convenience, transparency, and variety. Through user research, clean UI, and strategic UX choices, BeerBox delivers a smooth and enjoyable journey from discovery to doorstep.
Full case study